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Green Economics - Economic Renewal
Conservation as a Means to Prosperity

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      The modern economy is built on a model of massive throughput rather than conservation. People struggle to get by from month to month, paying a mortgage or rent, utility bills, taxes, insurance, car loans, gasoline, groceries, college loans, and more. If they are laid off, or stop to breathe for any reason, and they may be quickly overwhelmed and bankrupt. If prosperity is like owning a yacht, it is a yacht full of holes. People might seem to live a life of luxury, but stop bailing water for one moment, and the whole thing sinks to the bottom of the sea. One little hiccup in the economy, and suddenly millions of people are out of work and filing for bankruptcy.

      My own experience may seem paradoxical on the surface. Admittedly, I've worked as hard or probably harder than most people, but more out of the desire to make a difference in the world, rather than out of necessity to pay bills. I wasn't born into money, nor did I marry into it, but I have only been employed working for other people for eleven months of my life. My wife and I were often poor, by any conventional standards, and yet we felt rich. We took months of vacation every year. The funny thing is that, even though we made less money than just about anyone else in town, we were the first people to install photovoltaic panels to generate all of our electricity from sunlight. We built up an estate worth a million dollars, yet rarely earned enough to pay taxes.

      I am continually shocked to see how thin the margin is that keeps us afloat as a mighty and prosperous country. As a nation, we consider our society the pinnacle of wealth and achievement, what people all over the world aspire to be. And yet, wherever I go, I see shocking numbers of dilapidated houses, offices, and store fronts, where the owners are unable to keep ahead of basic entropy. The newest buildings and businesses might seem to symbolize prosperity, but they are typically so inefficient that they are uninhabitable without the constant input of fossil fuels. Like everything else, they will require continual maintenance to stay ahead of entropy, and the only way to pay for it all is through sustained massive throughput of products and services which is dependent on cheap oil. Businesses put thousands of dollars into advertising to bolster sales, then hire more staff to handle the workload, to ultimately make a profit of only pennies per unit of product sold - if they are lucky. The sad reality is that it wouldn't take much - maybe high oil prices on top of a big national deficit - to downgrade our country from a first-world powerhouse to an impoverished second-world has-been.

Newspapers with stone age and nature articles.       The economic model that I subscribe to is more about plugging leaks than bailing water - more about eliminating expenses than trying to earn and spend one's way to prosperity. We have been prosperous not because I have sold millions of units of x or y, but because we avoided paying a mortgage, reduced our electricity consumption, and then switched over to solar power, didn't need insurance on the house, and had few other expenses, as detailed in my book Direct Pointing to Real Wealth. Having few expenses allowed me the freedom to pursue a career as a writer, working for many years before I managed to make my hobby pay for itself. And, although I could have contracted with a publisher to sell my books, I formed my own publishing company, so that I make more profit per unit. Instead of merely getting the royalty from each book, I also get the wholesale income, and if I sell it retail, then I get the retail income, too. Instead of paying for advertising, which seldom brings in much of a return over the investment cost, I've promoted my books by writing articles, getting a free plug for my books in the byline at the end of each piece. As the author, publisher, and promoter, I don't have to sell nearly as many books to make a decent living as I would if I were only a writer being paid royalties. Unlike other writers who either "publish or perish," I don't have to crank out book after book to maintain a livable wage. I can afford to go back and revise and improve the books I've already published, maintaining modest but consistent sales over the long haul.

Direct Pointing to Real Wealth. By Thomas J. Elpel.       The funny thing about creating a sustainable civilization is that its not that difficult to do. As detailed in Direct Pointing, it is more economical to go green than to continue the way we are living now. And yet, somehow everybody is too crazy busy trying to stay afloat to be able to transition to a sustainable lifestyle. I talk to people all the time who want to live a more sustainable lifestyle, but they are trapped working some crappy job, paying off college loans, and trying to keep up with mortgage, utilities, insurance, and repairs on a crappy house. It is a vicious cycle that requires spending still more money on car maintenance and gasoline to commute back and forth to work, and crappy fast food because it takes too much time to cook a wholesome meal from scratch. Going to the store to buy a replacement light bulb, they might want to buy that latest $20 energy saving light bulb, but the reality is that it costs too much up front, so they are forced to buy a cheaper bulb that costs more in the long run. They become trapped in the treadmill and cannot find the means to break free.

Jars with sprouts.       There are many steps a person can take to break free from the treadmill and profit by going green. The return for the effort is directly proportional to the size of the commitment. Little steps, such as growing a garden in summer, or sprouts in a jar through the winter, can shave a little bit off the monthly food bill, while producing healthier, organic food and reducing dependence on fossil fuels. Bigger steps, such as installing a solar water heater, may require a greater up-front investment, but the long-term payoff is good, in terms of reducing the monthly utility bill thereafter. Larger choices, such as selling out of the city and moving into a $25,000 house in a small, rural town with a marginal economy can help eliminate the need for regular employment at all.

Lots of groceries from dumpsters.       For me, going green and conserving resources has become a way of life. It is the little things, like picking apples in the fall off of every tree I can get permission for. I chop and freeze them for a year-long supply of apple pies, save some to eat fresh, and squeeze the rest for apple cider. It is the modest things, like working from my home office, so that I spend no time or money commuting back and forth to a job. It is the fun things, like vacationing for weeks at a time at a cost of a few dollars per day, while hiking or canoeing through some of the most scenic parts of our country. It is the quirky things, such as foraging in grocery store dumpsters for entertainment, and bringing home free goodies, such as those pictured here. It is the big, entrepreneurial things, such as constructing low-cost, high-efficiency homes utilizing local natural resources and building materials rescued from the industrial wastestream.

Green University logo.       The art of going green is not always obvious, which is a principle reason why I was inspired to start our small-scale Green University® LLC to mentor people in sustainable living. Through G.U. I it is my hope to incubate numerous green spin-off businesses, and to assist young people in making their dreams come true.

      One green business I would most like to incubate through Green University® LLC, or perhaps through political channels, is an idea I call "Co-op Montana." Co-op Montana would make it possible for stores and restaurants to place wholesale orders from any grower, producer, or manufacturer in the state with one easy website and shopping cart, with delivery through a circular shipping service.

Greenhouse with rows of tomato plants.       At present, there are many growers and producers with small-scale operations, such as growing a limited supply of tomatoes or garlic. To get their products to market, they have to either hop in a car and drive a box of food to town, or pad the box for shipping and pay high fees for UPS or FedEx to transport the goods to the customer. The other option is to go big and mass produce an item in the hopes of securing a contract to ship the goods to an out-of-state distributor, who will then ship the product back to stores across the state.

      The Co-op Montana model would enable stores and restaurants to order from numerous small producers in one quick stop. Producers would pack and label their goods for each destination, then meet the delivery truck at the nearest stop... turning every delivery point into a pickup point to minimize wasted time and expense. A program like this could provide a viable revenue stream for hundreds of small-scale producers, while providing cost-competitive and healthier food to Montana consumers. The delivery trucks could even potentially collect waste vegetable oil from restaurants along the route, dropping it off at a centralized processing station to be converted into biodiesel to power the fleet.

      Both Montana and our nation are woefully unprepared to deal with rising fuel prices and tight economic times. The sooner we go green, the sooner we can profit through a conservation-based approach to life and business. We can do it now and prosper, or we can do it later out of necessity and desperation, but one way or the other, we will convert to a green economy. It would be my preference to make a smooth transition, and I will do whatever I can to achieve that through either private or public means. On the private side, I may be able to one day incubate projects like this through Green University® LLC. On the public side, I would gladly get into politics and serve as a fiscally-conservative leader to help build a sustainable economy for Montana. I do not yet know which path I will follow, but I will continue to do whatever I can to help usher in an era of green prosperity for all.

Direct Pointing to Real Wealth. Book by Thomas J. Elpel.
Interesting Stuff? Check out
Direct Pointing to Real Wealth

See also: Escaping the Job Trap
Calories: The Currency of All Economies
Wealth & Work: A Ten Thousand Year Old Pattern


      I enjoyed reading the articles on the website, thank you. I share some of the same experiences and I like your philosophy. Today I sit in my drafty little office, which is not much more than a poorly insulated carriage house behind my home. I estimate that the BTUs being vented to the subzero temps is likely more than what my house consumes, and I am ashamed to continue to live in this way.

      Currently, I am a contractor who works on communications and tower sites. I live with my wife and kids in Missoula. We are still a small contracting firm with a few rigs and some tools and trailers. I work with a few other guys to perform work most of the time. I have been a general contractor and our team has experience with many different types of construction.

Solar panels with Wind generator.       I like to build stuff. I am in the business of building things and investing in short-term projects. People hire me to fix problems, troubleshoot and generally handle frustrating tech issues. I intend to get more involved locally, building green homes, and designing, installing and supporting the systems long-term.

      I have a growing interest in building a sustainable home. Honestly, I have told many people about your site, and I enjoy discussing and researching the design and creation of interconnected systems. I have read a bunch on your site and it has been inspiring.

      My firm has started to delve into the realm of alternative energy, and last year designed and installed an off-the-grid telecom station that operates at a remote tower site above Canyon Ferry Lake, providing power for the Army and Forest Service radio systems after their original power lines rotted away. It was very exciting. I am interested in developing more projects in that and related areas. The men I work with share similar goals. We have dreams of helping to build homes for each other where by we would be debt-free. Your work has given me hope that this is possible. I tend to be drawn to challenging work, and I want to make something happen.

      Our goal is to abandon life on the road and create our own good jobs locally and closer to our families. We want to free ourselves from debt, work out some of the issues which prevent others from embarking on a similar path, and offer these services to assist eager and willing fellow Montanans down the same road to freedom and strong local economy.

      Everyone in my circle of friends, co-workers, and acquaintances shares a similar sentiment, and the desire and realization that things can change.

Very best regards,

Andrew Henckel

Montana Tower

authored by
Thomas J. Elpel
Roadmap to Reality: Consciousness, Worldviews, and the Blossoming of Human Spirit
to Reality
Living Homes: Stone Masonry, Log, and Strawbale Construction
Participating in Nature: Wilderness Survival and Primitive Living Skills.
in Nature
Foraging the Mountain West: Gourmet Edible Plants, Mushrooms, and Meat.
Foraging the
Mountain West
Botany in a Day: The Patterns Method of Plant Identification
in a Day
Shanleya's Quest: A Botany Adventure for Kids

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